Look Generator
My Role: Lead Designer: UX + UI + Digital Art Direction
Artist: Amanda DiGenova
Created an interactive mix & match experience during the back to school season. The look generator is a fun way to create different characters and shop the latest footwear and apparel offerings. I found Amanda DiGenova’s artwork on Instagram and knew she would be a perfect collaborator for this project.
The randomize button generates a randomly matched character and the user easily shops featured product. Conversion and engagement statistics for this project were very successful and it is frequently referenced as a touchstone by eCommerce and marketing teams.
