Famuary
My Role: Lead Designer: UX + UI
Art Director: Shawn K.
Designed a digital giveaway experience for Vans Family rewards program members. Famuary is 19 days of cool giveaways. Members logged in to their profile every day and entered to win that day’s prize. I designed the user journey from the tease-phase to site banners and emails. I loved the bold design and streamlined usability. This was a very successful campaign with many people logging in all 19 days and beyond.
